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September 16.2025
2 Minutes Read

Exploring the Iconic Marshmallow Fluff: A Sweet New England Tradition

Marshmallow Fluff production line with containers being filled.

The Sweet Legacy of Marshmallow Fluff

Marshmallow Fluff is more than just a sweet treat—it's a nostalgic icon of New England culture. Invented in Somerville over a century ago, this gooey delight has become a staple in many households. The annual What the Fluff festival, attended by over 20,000 people last year, showcases its enduring popularity. As Mimi Graney, author of Fluff: The Sticky Sweet Story of an American Icon states, “Fluff brings up people’s own sense of nostalgia and play.”

Origins in Somerville

The story of Marshmallow Fluff began in 1917 when Archibald Query started selling the spread door-to-door. After a brief hiatus due to sugar shortages during World War I, he sold the recipe for $500 to H. Allen Durkee and Fred L. Mower. These childhood friends capitalized on Query's formula to create a booming business. By 1920, they transformed a simple home-based recipe into a popular product and soon opened a factory in a 10,000-square-foot building with just ten employees.

Fluff's Rise to Fame

Durkee and Mower marketed their product creatively, utilizing radio stations and grocery stores to get Fluff into the hands of consumers. By creating the Flufferettes radio program in the 1930s, they effectively embedded the spread in the New England dining experience. Even during World War II, when sugar was rationed, the company persevered and adapted, ultimately leading to the mass production of Fluff we see today.

Nostalgic Flavors with Creative Twists

Marshmallow Fluff not only hits the sweet notes of childhood nostalgia but also serves as a versatile ingredient. Beyond simple toast toppings, it inspires creative recipes—from the iconic Fluffernutter sandwich to decadent desserts and unique seasonal drinks. For instance, the Fluffy Seagull latte is currently trending on Cape Cod, merging local coffee culture with the cherished taste of Fluff. This adaptability keeps it relevant for new generations while honoring its traditional roots.

Conclusion: Savor the Sweet Tradition

Marshmallow Fluff represents a unique blend of history, culture, and sweetness, embodying what it means to grow up in New England. Whether enjoyed straight from the jar or incorporated into creative recipes, Fluff’s legacy continues to bring smile-inducing nostalgia to those who grew up with it. As we celebrate its origins and flavor, let’s embrace the sweet memories it evokes and the traditions it has inspired.

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10.04.2025

What’s Next for Boston's Coffee Scene Following Starbucks Closures?

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